Funnel is a web based methodology to develop qualitative marketing research with the pros of the quantitative approach.

Funnel works like a narrative experience engaging participants and offering clients rich and unpredictable answers.

The Funnel methodology is based on the construction of a path composed of modules. Each module contains from three to four stimuli (images, video, text ...). Respondents select one of the proposed stimuli, which is connected to the answers we want to gather in a conceptual, but not overt or obvious way.

The Funnel methodology is based on the construction of a path composed of modules. Each module contains from three to four stimuli (images, video, text ...). Respondents select one of the proposed stimuli, which is connected to the answers we want to gather in a conceptual, but not overt or obvious way.

The Funnel methodology is based on the construction of a path composed of modules. Each module contains from three to four stimuli (images, video, text ...). Respondents select one of the proposed stimuli, which is connected to the answers we want to gather in a conceptual, but not overt or obvious way.

This allows for unpredictability as the unconsciousness level of response is kept high. The analysis is based on the statistical click frequency and on the interpretation of the qualitative results, producing a rich, but statistically significant output.

This allows for unpredictability as the unconsciousness level of response is kept high. The analysis is based on the statistical click frequency and on the interpretation of the qualitative results, producing a rich, but statistically significant output.

This allows for unpredictability as the unconsciousness level of response is kept high. The analysis is based on the statistical click frequency and on the interpretation of the qualitative results, producing a rich, but statistically significant output.

Funnel can also provide you with

Funnel can also provide you with

Answers specific questions and objectives of the research

A profiled target

Wider group of respondents to deal with:
5, 10, 20, 100 times bigger!

Insights and tips on your brand and products

Many unpredictable insights

New options and new data for your marketing activities

More reliable picture of targets in terms of “attitude and behaviors”

A reliable consultancy on your strategic plans and brand positioning

Funnel can also provide you with

Answers specific questions and objectives of the research

A profiled target

Wider group of respondents to deal with:
5, 10, 20, 100 times bigger!

Insights and tips on your brand and products

Many unpredictable insights

New options and new data for your marketing activities

More reliable picture of targets in terms of “attitude and behaviors”

A reliable consultancy on your strategic plans and brand positioning

Are you ready to get engaged and to engage with Funnel?

CONTACT US

Are you ready to get engaged and to engage with Funnel?

CONTACT US

Are you ready to get engaged and to engage with Funnel?

CONTACT US